End of Year Campaign
The Rainforest Foundation does incredible work partnering with indigenous communities to safeguard their land rights and protect the Amazon and other tropical rainforests.
They face two marketing two challenges, how to present complex work they do that addresses both environmental protection and human rights, and how to promote their work while ensuring the voices of their indigenous partners remain front and center.
This campaign leverages Rainforest Foundation’s strong brand recognition and takes advantage of visuals and tags created by Pratt University’s Design Corps. The integrated strategy combines blog posts on three indigenous partners, fundraising emails, social media, and ads.
By creating an integrated strategy, you can create text and images meant to be repurposed into high-impact fundraising direct mail appeals, emails, ads, and social media campaigns.
Download a sample email and social media texts from this campaign.
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